La ambidestreza organizacional y su incidencia en el futuro de las empresas

Appropriate Strategies for the Use of Fairtrade Certification to Improve the Organizational Climate in a Fairtrade Banana-Producing Company

“…True Fairtrade is not that used by certain multinationals to increase their position in the markets [22] but rather the fact that seeking to participate in the company's decisionmaking process increases employee satisfaction and productivity, giving them a perception of fairness in their work environment and articulating, in a certain way, their life project with the organizational interests [23]. This research was based on recognizing and examining the administrative model of a banana-producing and marketing company and its corporations, identifying the administrative deficiencies in the guidelines, which establish the leadership in terms of the head of the plantation workers, without taking into account their limited or complete lack of academic training, business experience and organizational knowledge.…”