“La borrosa línea de la web 2.0”

Abstract

Resumen Las tecnologías de la Web 2.0 en ocasiones se muestran borrosas, cuando se ha de demostrar como un mayor o menor uso de estas, influyen de manera directa sobre la mejora de la reputación on-line en los hoteles. En esta ocasión, el estudio muestra un caso singular, donde un establecimiento de la ciudad de Sevilla, ocupa en los dos últimos años el puesto número uno en Tripadvisor. Singular porque el uso que se hace de las tecnologías de la Web 2.0 para mantenerse en este primer puesto, no es siempre el más adecuado.

Tourism and mobile devices: provenance of academic research through a bibliometric study

“…However, in contrast to that stated above, Law et al (2007) and Ip et al (2011) indicate that, given the characteristics of the hotel sector as being a customer-oriented and serviceoriented sector, it is inevitable that this industry will find it hard to appreciate the benefits and potential of new information technologies, as is often the case with small-and mediumsized companies. In this respect, Camacho-Mateos et al (2015), show how a hotel in the city JTA 25,1 of Seville acquires first place in the Trip Advisor ranking with a practically null Web 2.0 policy, stating that "its success lies in the off-line treatment with the public, in its ability to connect with customers and know their tastes to satisfy them to the fullest". However, Fuchs et al (2014) tell us that this reality is changing, as hoteliers themselves are immersed in the new concept of "big data", whereby technology, specifically in the form of mobile devices, is becoming a major ally for obtaining diverse information on customers.…”