This study aimed at analyzing and comparing the phenotypic characteristics of height, body length, and fleece wool fineness with the liquidity and final price sold in auctions in the city of Uruguaiana, RS, Brazil, for three consecutive years (2015 to 2017). A total of 412 one-year-old (two teeth) male sheep, of the Australian Merino (n = 50), Polwarth (n = 130), and Corriedale (n = 232) breeds were evaluated. Height and length of the animals were measured on the day of the auction with a measuring tape, and animals were grouped into small or tall and short or long categories, as defined in this study. Wool fineness was measured using an Optical-based Fibre Diameter Analyser (FDA 2000) device and classified according to official wool classification standards (the Bradford System). There was no statistical difference in the average selling price of different breeds. There was a correlation between the breed and liquidity, in which Corriedale lambs were sold more than the Polwarth lambs, as expected; however, there was no such correlation for Merino lambs. The tall Merino lambs were sold at a higher selling price