La comunicación política de la derecha radical en redes sociales. De Instagram a TikTok y Gab, la estrategia digital de Vox

Martínez, Andrea Castro; Díaz-Morilla, Pablo

doi:10.7203/rd.v1i7.210

Cited by 22 publications

(5 citation statements)

References 21 publications

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“…Finally, an emerging stream of literature is shedding light on how TikTok can also be a source of political polarization and hate speech (Weimann & Masri, 2021), converting into the hotbed for populist right-wing parties' communication (Castro Martínez & Días Morilla, 2021).…”

Section: Tiktok and Political Communicationmentioning

confidence: 99%

TikTok and Political Communication: The Latest Frontier of Politainment? A Case Study

Cervi

Tejedor

Blesa

2023

MaC

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TikTok is without any doubt the most popular social media among Gen Zers. Originally born as a lip-syncing app, it can be exploited in different ways; as such, it represents a new fertile space for political communication. In this vein, previous studies have shown that politicians all over the planet are joining the platform as a tool to connect with younger audiences. This study examines the use of TikTok in the last presidential elections in Peru. Following an affordance-based approach, we analyze all the TikToks published by the main candidates (Pedro Castillo, Keiko Fujimori, Rafael Lopez Aliaga, Hernando de Soto, and George Forsyth) during the electoral campaign, to understand if and how candidates have integrated this platform as part of their electoral strategy and what kind of content they publish and share. Through a content analysis that combines quantitative and qualitative elements, we demonstrate that, although all the analyzed politicians have opened TikTok accounts, they do not seem to take full advantage of the platform’s affordances displaying a top-down communication style with almost no deliberative nor participative intentions. Political issues are almost absent since the platform is mostly used to display their personal life and enhance their political persona, with most of the content displaying a clear entertaining dimension. Some differences are discussed but, in general, results reveal that Peruvian candidates use TikTok almost uniquely for politainment.

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Section: Tiktok and Political Communicationmentioning

confidence: 99%

TikTok and Political Communication: The Latest Frontier of Politainment? A Case Study

Cervi

Tejedor

Blesa

2023

MaC

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“…Concerning the right-wing parties, it is remarkable that VOX-A was the party that put Twitter to the least use in comparison to the rest, bearing in mind the importance that it attaches to SNSs in its digital communication strategy. Perhaps the reason behind this is the fact that it had since shifted to more modern SNSs aimed at a younger sector of society, like Instagram and TikTok (Castro Martínez & Díaz Morilla, 2021).…”

Section: Discussionmentioning

confidence: 99%

The fallacy of interactivity on Twitter: the case of Andalusian political parties in 2020

Liberia-Vayá,

Sánchez-Gutiérrez,

Hermida

2024

Communication & Society

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The advent and spread of social networking sites have been the object of study of most of the research performed on political communication over the past 25 years. However, more recent inquiries have indicated that the political establishment still has not fully exploited the interactive potential of these media. Against this backdrop, this paper presents the results of a systematic study of the communication between the main political parties in Andalusia (the most populous region in Spain) and the citizenry on Twitter, with the aim of confirming whether or not it is really interactive and participatory. To this end, the spotlight is placed here on those parties most active online and on the way in which they foster interactivity, the subjects that they broach and the functions of their messages. The data were obtained from a content analysis of the tweets (n = 10,729) posted on the official profiles of the main Andalusian parties in 2020. The results indicate that there was no interactive communication with the citizenry, despite the fact that they were in much need of reassurance owing to the unprecedented situation to which the COVID-19 pandemic had given rise. The Andalusian political parties still use social networking sites for the one-way dissemination of information, which shows that they are not, in practice, horizontal and participatory spaces of communication, as the cyber-optimists, defending the innovation hypothesis, predicted.

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“…En el ámbito político, este tipo de discurso puede tener graves consecuencias en la vida real, influyendo en la opinión pública y en las políticas públicas que se adoptan (Martínez & Morilla, 2021). Sumado al discurso de odio, la polarización política es un fenómeno cada vez más común en muchas partes del mundo (Ernst et al, 2017).…”

Section: Avances Disertacionesunclassified

Política en 280 caracteres: un estudio de la opinión pública en Twitter sobre el gobierno de Gustavo Petro y Francia Márquez en Colombia

González Baquero,

Amores

2024

Disertaciones

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En Colombia, Gustavo Petro se convirtió en presidente en 2022 y las redes sociales, especialmente Twitter, jugaron un papel importante en su campaña y en la conexión con sus seguidores, así como con su vicepresidenta Francia Márquez. El análisis de la conversación en Twitter sobre los primeros meses del gobierno de Petro y Márquez proporciona información sobre actitudes, percepciones y tendencias. Este es el objetivo principal de este trabajo, identificar los temas y sentimientos predominantes en el ecosistema de Twitter en torno a estos dos nuevos gobernantes. Para esto, se descargaron un total de 449011 tuits sobre Gustavo Petro y 94201 sobre Francia Márquez publicados entre el 6 de agosto de 2022 y el 7 de abril de 2023. Este trabajo, de carácter exploratorio, usa técnicas computacionales de análisis de contenido, y los resultados obtenidos evidencian que las palabras más frecuentes entre estos mensajes hacen referencia a sucesos en los que se han involucrado Gustavo Petro y FranciaMárquez, los principales temas dan cuenta de una clara polarización, además de discurso intolerante en contra de la mandataria, datos que a su vez son respaldados por el análisis de sentimiento predominante en los mensajes.

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La comunicación política de la derecha radical en redes sociales. De Instagram a TikTok y Gab, la estrategia digital de Vox

Cited by 22 publications

References 21 publications

TikTok and Political Communication: The Latest Frontier of Politainment? A Case Study

TikTok and Political Communication: The Latest Frontier of Politainment? A Case Study

The fallacy of interactivity on Twitter: the case of Andalusian political parties in 2020

Política en 280 caracteres: un estudio de la opinión pública en Twitter sobre el gobierno de Gustavo Petro y Francia Márquez en Colombia

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