La crisis de credibilidad de las organizaciones periodísticas:

Abstract

<p class="MsoNormal" style="margin: 0cm 0cm 10pt;"><span lang="ES"><span style="font-size: small;"><span style="font-family: Calibri;">Desde los años ochenta, los medios de comunicación registran un descenso continuado tanto en el consumo de las audiencias como en el eje de relevancia social. A través de una revisión de la literatura académica sobre la crisis de credibilidad, en el siguiente artículo se expone la ruptura paradigmática que ha supuesto Internet respecto de las organizaciones periodísticas convencionales. Frente a la decadencia de ese periodismo organizacional, el periodismo en red vive un momento de explosión identitaria que desencadena una multiplicidad de lenguajes, de formas, de opciones. Las siguientes pautas afianzan la emergencia de un nuevo colectivo que profundiza el significado de la sociedad de la información: la sociedad de los ideantes, definida por la transparencia en la gestión, la heterarquización en la convivencia y la participación ciudadana</span></span></span></p>

Interactivity in Latin American digital journalism. An analysis of the main cybermedia of Colombia, Mexico and Ecuador (2016)

“…Through the Internet, new opportunities to generate income appear, mainly from advertising segmentation (Barredo, 2013), although the advertising investment has also been distributed and sales and subscriptions have been reduced.…”

Interactivity in Cybermedia News: An Interview with Journalists in Colombia, Peru, and Ecuador

“…This challenge, as stated by this author a decade ago-yet holding a valid reflection even today-is in constant evolution, in the search for solutions that help alleviate the loss of credibility and audiences that have been damaging media since the 1980s [30]. Thus, interactivity emerges as an important factor when it comes to innovation, which erodes the traditional impenetrability of several media organizations, as well as its association with political or economic powers and later scandals and loss of prestige: "Journalism's openness cannot be avoided to revitalize the organizational structures that in some cases are on the verge of disappearance; prestige was mentioned but it is important to note that severe economic causes, above all, led to the credibility crisis" [3] (p. 117).…”

“…This convergence also aims to stop the loss of advertisers and social importance once the moderating role of conventional news platforms fades. Evidently, this progressive process cannot be understood without placing it into the context of the loss of credibility mentioned above [3], which has worsened because of the gradual transformation of users, thanks to the ease offered by new media. Thus, consumers are no longer passive receivers-those who receive information in one way-but active users who aim to participate in the creation and dissemination of content [27,31].…”

“…Additionally, these users show attitudes referred to as "collective intelligence" [2]; that is, a position that facilitates building and disseminating knowledge in a participatory and horizontal manner, either partially or fully void of mediation. Faced with these new user attitudes, media is going through a transformation aimed at reverting the loss of credibility [3], which reflects the failure to adapt to the aforementioned collective reconfiguration [4].…”

La interactividad en el periodismo digital latinoamericano. Un análisis de los principales cibermedios de Colombia, México y Ecuador (2016)

“…http://www.revistalatinacs.org/072paper/1165/15es.html Página 288 oportunidades de generar ingresos, sobre todo a partir de la segmentación publicitaria (Barredo, 2013), si bien también se ha repartido la inversión publicitaria y se han reducido las ventas y las suscripciones. En conclusión, aunque lo digital se concibe como el futuro de los medios, las organizaciones periodísticas están inmersas aún en la redefinición del modelo de negocio asentado durante el siglo XX, como explican Marcos Recio, García & Parra (2014).…”