New lead-free tetragonal perovskites Na 1/2 Bi 1/2 VO 3 and K 1/2 Bi 1/2 VO 3 were synthesized under high pressure (6 GPa) and high temperature (1473 K), based on the design of materials optimizing the lone pair effect of the A-site ion and utilizing the Jahn−Teller effect in the B-site V 4+ . The magnitudes of the c/a ratio and spontaneous polarization, P S , were 1.085 and 108 μC/cm 2 , respectively (73 μC/cm 2 by the point charge model), for Na 1/2 Bi 1/2 VO 3 and 1.054 and 92 μC/cm 2 , respectively (56 μC/ cm 2 by the point charge model), for K 1/2 Bi 1/2 VO 3 , which are comparable to the well-known lead-based ferroelectric PbTiO 3 . This approach can guide the design of new lead-free ferroelectric and piezoelectric materials.