La entrevista, recurso flexible y dinámico

Díaz-Bravo, Laura; Torruco-García, Uri; Martínez-Hernández, Mildred; Varela-Ruíz, Margarita

doi:10.1016/s2007-5057(13)72706-6

Cited by 397 publications

(228 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Unclassified

199

Order By: Relevance

“…Data collection was conducted using this type of interview, which has the advantage of allowing more flexibility to ask questions and record answers with the use of preplanned questions that can be adapted to the interviewees (Sabino, , p. 18). This also permits one to adapt the questions, to clarify terms, identify ambiguities, and to reduce formalities (Díaz‐Bravo, ).…”

Section: Methodsmentioning

confidence: 99%

Corporate environmental responsibility and competitiveness: The maquiladora industry of the Mexican northern borderlands

2018

View full text Add to dashboard Cite

This article sustains that competitive advantages can be developed when industries implement corporate environmental responsibility (CER) programs systematically and strategically, as demonstrated by data provided by a case study conducted with maquiladora industries in Ciudad Juárez, on the Mexico-United States border. In that study, organizational theory and studies were combined with qualitative analytical techniques to explore relationships between environmental management programs and competitive advantage indicators such as innovation, corporate image, and cost reduction. The data were collected from semistructured interviews with managers of environmental issues and from the official documents of seven regional maquiladoras. The findings showed a direct relationship between implementation of CER programs and activities with the resulting evolution of competitive advantages. Further analysis shows that it is the systematic and strategic implementation of CER programs as part of an overall managerial strategy that allows for the generation of competitive advantages through the mediation of innovation as a key factor. KEYWORDS business case studies, corporate environmental responsibility programs, corporate social responsibility, innovation and competitive advantages, maquiladora industry, U.S.-Mexico borderlands

show abstract

Section: Methodsmentioning

confidence: 99%

Corporate environmental responsibility and competitiveness: The maquiladora industry of the Mexican northern borderlands

2018

View full text Add to dashboard Cite

show abstract

“…It is a dialogue between the interviewer and the interviewee in order to obtain information about the proposed topic. In addition, since it's a process where both parties are present, it makes it possible to clarify any question during the interview and, by allowing the total expression of the interviewee, wider and deeper answers are obtained (Díaz-Bravo et al, 2013).…”

Section: Methods 21 Methodology Strategies: Collection Of Informatiomentioning

confidence: 99%

Creativity and effectiveness in the Valencian Community: the figure of the planner in the creative process

Peyró¹,

Oñate²,

Peña³

2018

View full text Add to dashboard Cite

Abstract[ES] Introducción: El presente trabajo analiza la situación del planificador estratégico en la Comunidad Valenciana. Este perfil nació como una figura imprescindible para aplicar la investigación sobre los públicos a la realización de campañas publicitarias, consiguiendo una comunicación más eficaz. Centrándonos en la relación entre el departamento de planificación estratégica con el de creatividad, buscamos conocer si es necesaria la introducción del planner en el proceso creativo, así como las funciones que deberá desarrollar para conseguir campañas creativas a la par de eficaces. Metodología: Por ello, realizamos una revisión bibliográfica para analizar las funciones básicas de este perfil, así como su relación con la creatividad. En segundo lugar, desarrollamos un trabajo de campo, donde, a través de un cuestionario a profesionales de la región y varias entrevistas a planificadores estratégicos de referencia, buscamos entender la situación del planner en la Comunidad Valenciana y el camino a seguir para la evolución de dicho perfil. Resultados y conclusiones: En este análisis observamos cómo el planner en la región valenciana se encuentra todavía en una etapa primigenia, por lo que aún queda camino por recorrer para hacer del planning una disciplina real. A su vez, hemos podido constatar la necesidad de incluir al planner en el proceso creativo, ya que tanto planificadores como creativos se muestran interesados en esta colaboración. Finalmente, proponemos una descripción de cuáles deben ser las tareas del planificador estratégico en este proceso para ayudar al departamento creativo.[EN] Introduction: This article analyses the strategic planner's situation in the Valencian Community. The planner was born as an essential figure to apply audience's research on advertising campaigns, to improve communication. Focusing on the relationship between the account planning and the creativity department, it is our intention to study what the planner's contribution and role in the creative campaigns should be in order to achieve more creative and effective campaigns. Methodology: Following a bibliographic review we will analyze the basic functions of the planner in relation to the creative process. Secondly, we will present the analysis of the answers to a questionnaire addressed to RLCS, Revista Latina de Comunicación Social, 73 -Pages 401 to 424 [Funded] [Research] | DOI:10.4185/RLCS-2018-1262en | ISSN 1138-5820 | Year 2018 http://www.revistalatinacs.org/073paper/1262/21en.html Página 402advertising professionals in the Valencia Autonomous Community, and the interviews made to leading strategic planners in order to discover the role of the planner in the Community and how it could be developed. Results and conclusions: The research shows that the role of the planner in the Valencian region is at a very primitive stage, and that time is needed to make of planning a real discipline. We have also concluded that there is a need to introduce the planner in the creative process, and that account planners and creativ...

show abstract

“…El método de recolección de información se realizó por medio de la elaboración y aplicación de una entrevista semiestructurada, la cual presenta mayor grado de flexibilidad ajustándose a cada participante (9). Cada entrevista se llevó a cabo por dos investigadoras en lugares dentro del hospital donde se resguardó un ambiente íntimo.…”

Section: Metodologíaunclassified

Percepción De Enfermería Respecto a La Atención Hospitalaria Otorgada a Personas Que Viven Con Vih

Parra

Sánchez

Pérez

et al. 2018

Enfermeria (Montev.)

View full text Add to dashboard Cite

Resumen: Dado el contexto epidemiológico en Chile referente al alza de la cantidad de personas con VIH, cobra relevancia el fortalecimiento del cuidado otorgado a estos pacientes. Por esto, el objetivo de esta investigación es conocer la percepción de 36Enfermería: Cuidados Humanizados, Vol. 7, nº 2 -Diciembre Abstract: Given the epidemiological context in Chile concerning the increased quantities of people with HIV, improving the care given to these patients becomes relevant. The objective of this research is to find about the perception of nurses concerning the care given to people living with HIV (PLHIV) in a tertiary health care hospital service, seeking to contribute to nursing improvements. In order to accomplish this task a qualitative research paradigm was used as a type of case study, collecting the information with a semistructured interview, ending with a semiotic analysis of the discourse. It was pointed out that in the first sessions there is some fear generated in the attention to PLHIV, which gradually disappears with the increase of the professional's knowledge. Participating nurses referred to the lack of differences in care between PLHIV and other patients, evidencing an incongruence between the speech and the action by taking greater precautions when performing procedures for PLHIV. The strengths identified in the attention to PLHIV were the no discrimination to these patients, the ability to face different contexts of attention and the procedural skills, among others, while aspects to improvement in care were linked to the relationship that is generated with PLHIV and their families. In conclusion, nurses do not make noticeable distinctions in the care of PLVIH. It is important that professionals recognize their skills and the aspects that can be improved in order to continue humanizing the attention to PLHIV, acting as educators and agents of change.Resumo: Dado o contexto epidemiológico no Chile referente ao aumento das pessoas com HIV, é relevante a necessidade de fortalecer os cuidados desses pacientes. Devido a isso, o objetivo de esta pesquisa é conhecer a percepção de enfermeiros(as) em relação a atenção 36 Enfermería: Cuidados Humanizados, Vol. 7, nº 2 -Diciembre

show abstract

La entrevista, recurso flexible y dinámico

Cited by 397 publications

References 12 publications

Corporate environmental responsibility and competitiveness: The maquiladora industry of the Mexican northern borderlands

Corporate environmental responsibility and competitiveness: The maquiladora industry of the Mexican northern borderlands

Creativity and effectiveness in the Valencian Community: the figure of the planner in the creative process

Percepción De Enfermería Respecto a La Atención Hospitalaria Otorgada a Personas Que Viven Con Vih

Contact Info

Product

Resources

About