The construction we are discussing is a recent American English construction (though it can be found in a number of other languages as well) with an individual-denoting noun phrase (NP) in the predicate position modified by a degree modifier that typically occurs with gradable adjectives, as in 'This is so Obama!' We attempt to look deeper into the structure and compositional semantics of this construction, and though we do not provide a complete analysis of it, we believe that the study of this construction can contribute to questions of gradable predicate semantics, multidimensionality, degree constructions and proper name semantics. 1. THE CONSTRUCTION Some examples of the construction we will be discussing are in (1-2) (examples from web): (1) a. Matching shirt and hat is so McDonalds. (≈cheap, unfashionable) b. Buying DVDs is so 2004! (≈out-of-date) c. Yeah, that is so Obama! (≈cool) (2) a. Ad: "How to dance at a club or party: An analytical approach" Comment: "This is so Google!" This Is So NP! 2 b. this is SO PARIS ! absolutely amazing ! (about a fashion show) c. I preferred rural France, Paris is so Paris. d. It is SO New York City in the 1970s! (about Buenos Aires) e. It is a masterpiece video. The way it's put together, it is so New York. f. My mom is so Berkley (a name of a Facebook group) 1.1. The degree environment The striking property of the construction is the degree environment that the NP appears in. There is nothing particularly strange in a NP showing gradable behavior, see a recent discussion of 'gradable nouns' in Morzycki (2009a): (3) a. George is an enormous idiot! (=1 Morzycki 2009a) b. Gladys is a big beer-drinker. c. Three huge goat-cheese enthusiasts were arguing in the corner.