1 Journalistic culture builds the identity features of the roles and routines that, in the abstract context, represent the symbolic framework of a collective. Its knowledge, then, is essential to the journalist because journalistic culture defines the perimeter that surrounds his work (OLLER; BARREDO, 2013). According to Esser (2004), different cultures cannot be understood as communities of homogeneous values, but rather as hybrids that involve national traditional elements linked to other international elements, interacting with each other dynamically.