La presencia invisible de la mujer deportista en la prensa deportiva española. Análisis de las portadas de "Marca", "As", "Mundo Deportivo" y "Sport" (2010-2015

Gómez-Colell, Eva; Bravo, Pilar Medina; Vegas, Xavier Ramon

doi:10.5209/esmp.58016

Cited by 18 publications

(12 citation statements)

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“…Diversos estudios constatan el desigual tratamiento dispensado al deporte femenino respecto al masculino en los medios de comunicación, tanto nacionales como internacionales, (Gómez-Colell, 2015;Gómez-Colell et al, 2017;Ibáñez, 2001;Sainz de Baranda, 2014); o el número de noticias deportivas femeninas, pero de manera estereotipada (Gallur, & García, 2019). Igualmente, esta infrarrepresentación femenina frente a la masculina queda patente en los libros de texto de EF (González-Palomares et al, 2017;López-Navajas, 2014;Martínez-Bello, & Molina-García, 2016;Moya-Mata, Ruiz-Sanchis et al, 2019;Táboas-Pais, & Rey-Cao, 2012a,b).…”

Section: Discussionunclassified

“…Los deportes más representados en estos manuales por deportistas femeninas son los deportes individuales, y concretamente, el atletismo; tal y como confirman estudios precedentes en Primaria y Secundaria (González-Palomares et al, 2017;Sánchez et al, 2017). Así como en el análisis de la prensa deportiva de Gómez-Colell et al (2017); aunque, difiere parcialmente con los resultados obtenidos en el estudio de Sainz de Baranda (2014), en el que el tenis es el deporte con más representación femenina, seguido del atletismo. Pero una vez más, se sigue asociando a la mujer con deportes individuales, en donde no hay contacto físico con otras deportistas.…”

Section: Discussionunclassified

“…No obstante, a pesar de que estos datos muestran una clara tendencia a la equiparación de participación femenina y masculina en las citas olímpicas, la representación de las mujeres deportistas en los medios de comunicación españoles sigue siendo escasa (Angulo, 2007;ASPIC-Comunicación, 2013;Gómez-Colell, 2015, Gómez-Colell, Medina-Bravo, & Ramón, 2017. Por lo tanto, la imagen de los diversos deportes que llega a los centros educativos y hogares está protagonizada mayoritariamente por deportistas masculinos; y esto provoca la falta de información y la ausencia de referentes deportivos femeninos (Ibáñez, 2001).…”

Section: Introductionunclassified

“…Sainz de Baranda (2014) constata que únicamente en el 5.1% de las noticias aparece una mujer como protagonista, y en el 2.9% de estos casos aparece acompañada de al menos un protagonista masculino. En esta línea, Gómez-Colell et al (2017) corroboran que únicamente en el 12% de las portadas de los principales diarios deportivos españoles se hace referencia al deporte femenino.…”

Section: Introductionunclassified

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Las deportistas olímpicas en los libros de texto de educación física: ¿presencia o ausencia de referentes en nuestro alumnado? (Olympic athletes in physical education textbooks: presence or absence of references in our students?)

Rabadán

Moya-Mata

2020

Retos

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La representación de las mujeres deportistas en los libros de texto de Educación Física supone un modelo de referencia a imitar por parte del alumnado; además de visibilizar por un lado a las deportistas dedicadas a la alta competición, y por otro, el deporte minoritario. El objetivo de este estudio es analizar la presencia de las deportistas olímpicas que se representan en los libros de texto de Educación Física en la etapa de Primaria, determinando su visibilización o invisibilización en dichos materiales curriculares. La muestra estuvo formada por seis libros de texto de la editorial Edelvives, la cual aborda el movimiento olímpico explícitamente. Se ha realizado un análisis cuantitativo y cualitativo, tanto de las imágenes como del texto, para medir la presencia y recurrencia de las mujeres. La técnica utilizada ha sido el análisis de contenido basado en un sistema de codificación ad hoc. Para el análisis estadístico se ha utilizado el programa estadístico informático SPSS 22.0. Los resultados muestran una infrarrepresentación de las deportistas olímpicas, siendo más presente el sexismo en el texto que en las imágenes. Estas mujeres deportistas son principalmente estadounidenses, sin discapacidad, que compiten en los Juegos Olímpicos de verano, en modalidades deportivas individuales, siendo el deporte por excelencia el atletismo, y la deportista olímpica con más presencia en estos manuales Nadia Comaneci. Es necesario que las editoriales revisen estos manuales y aumenten la presencia de mujeres deportistas, para ofrecer modelos femeninos como referentes en el alumnado de Primaria. Abstract. The representation of women athletes in Physical Education textbooks is a reference model that students may imitate, in addition to the fact that it makes visible on one hand female athletes from high competition, on the other hand minority sports. The objective of this study is to analyze the presence of Olympic athletes in the textbooks of Physical Education; determining their visibility or absence in said curricular materials. The sample consisted of six textbooks from the Edelvives publishing house, which explicitly addresses the Olympic movement. A quantitative and qualitative analysis was performed, both on the images and on the text, to measure the presence and recurrence of women references. Content analysis, based on an ad hoc coding system, was the technique employed. For the statistical analysis, the statistical software SPSS 22.0 was used. The results show a scarce presence of Olympic athletes in the manuals, being sexism more present in the text than in the images. These female athletes are mainly representative of the United States of America, without disabilities, competing in the Summer Olympic Games, in individual sports modalities, being the sport par excellence Athletics. The Olympic athlete most referred to in these manuals is Nadia Comaneci. It is necessary for publishers to review these manuals and increase the presence of female athletes, so to offer female models as referents in primary school students.

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Section: Discussionunclassified

Section: Introductionunclassified

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Las deportistas olímpicas en los libros de texto de educación física: ¿presencia o ausencia de referentes en nuestro alumnado? (Olympic athletes in physical education textbooks: presence or absence of references in our students?)

Rabadán

Moya-Mata

2020

Retos

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“…Following the line of Wenner ( 2006), (Lopez 2011), Sainz de Baranda (2013) Ramón-Vegas (2016) Gómez-Colell, et al, (2017) it seems clear that the social recognition of women's sport, represented by its presence in the media and its presence in society is practically non-existent or anecdotal. It can easily be deduced that these factors have a negative impact on the perception of sport and its capacity to generate economic resources, whether through its own resources or sponsorship.…”

Section: Discussionmentioning

confidence: 99%

Spanish women athletes’ performance in the Summer Olympic Games history

González-Ruiz¹,

Gómez-Píriz²,

Puga-González³

et al. 2020

jhse

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In this study, an analysis was made of the qualitative and quantitative evolution of the participation and results obtained by the Spanish athletes throughout the Olympic Games, for which their records were compared to those of the men's team from Paris 1900 to Rio 2016. During the study, the growing weight of Spanish women athletes was analysed, resulting in the Women and Sport programme (2007), which seems to have been a determining factor in the improvement of the performance of Spanish women athletes, which surpassed that of the men's team in the last two editions, for the first time in history and in a consecutive manner. The data revealed a growing weight of women, with a historical representation much lower in the Olympic Games (less than 14% until Barcelona 1992) and significantly lower than men from the same (beginning to be more than 30%). This progression has been accompanied by a greater value in the variable weight of the medals, this fact was accentuated in the last editions of London 2012 (65%) and Rio de Janeiro 2016 (60%). It is clear from the results that there is plenty of room for improvement in women's sport. Empowering Spanish female athletes, increasing social and economic recognition, and identifying which are the differential factors that make them more efficient with respect to the male team, can optimize strategies and results in the third sector of sport in Spain.

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Athlete Portraits in News: Influence of Media Representation and Gender on Social Perception

Herrera,

Sánchez-Hernández,

Herrera

et al. 2024

Span. J. Psychol.

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Previous literature suggests that in masculinized domains, a stereotypical portrayal of women has a negative impact on society’s perception of them. However, the influence of media representation on people’s perceptions of athletes depending on their gender, as well as its possible consequences for both men and women, remains unexplored in the sports sphere. Through two experimental studies employing a scenario methodology, we aimed to address this gap in the literature: In Study 1 (N = 190), we tested the influence of the media’s representation (focused on the professional field vs. extraprofessional field) and the athlete’s gender (man vs. woman) on perceptions, and in Study 2 (N = 625), we examined the effect of gender for an athlete receiving media coverage focused on the extraprofessional field. Study 1’s results showed that when media representation was based on the professional (vs. extraprofessional) field, participants perceived the news as more credible, believed that the media valued the athlete’s capacity to a greater extent, and attributed more merit to the athlete. Moreover, Study 2, focused on an extraprofessional field, indicated that when a man athlete (vs. woman athlete) was portrayed, participants were more likely to consider the news content accurate, which, in turn, was associated with a higher attribution of competence to the athlete and a higher intention to consume sports media in the future. The study will hopefully help reduce beliefs about existing stereotypes as well as discrimination against women, whether in sports or in any other field (e.g., professionally or in education).

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La presencia invisible de la mujer deportista en la prensa deportiva española. Análisis de las portadas de "Marca", "As", "Mundo Deportivo" y "Sport" (2010-2015

Cited by 18 publications

References 47 publications

Las deportistas olímpicas en los libros de texto de educación física: ¿presencia o ausencia de referentes en nuestro alumnado? (Olympic athletes in physical education textbooks: presence or absence of references in our students?)

Las deportistas olímpicas en los libros de texto de educación física: ¿presencia o ausencia de referentes en nuestro alumnado? (Olympic athletes in physical education textbooks: presence or absence of references in our students?)

Spanish women athletes’ performance in the Summer Olympic Games history

Athlete Portraits in News: Influence of Media Representation and Gender on Social Perception

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