“…Some researchers have found evidence that maintaining close relationships with stakeholders, based on trust and reciprocity, has an economic benefit, even in market conditions with excessive competition and instability such as the informal economy (Al-Shammari et al, 2021;Villanueva et al, 2018). On the other hand, there is research that indicates that even though investments in Social Responsibility is a growing trend during the last decade (Sciarelli et al, 2019), this has not yet positively permeated the economic benefit of signatures (Alonso-Almeida et al, 2012;Torre Torres & Martínez, 2015;Morales & Abreu, 2014b). Some argue that this happens mainly during the short term, when costs have not yet been recovered (Hang et al, 2019), or when companies have not managed to consolidate the issue of sustainability, nor have they been able to communicate it clearly (Arminen et al, 2016).…”