The article is devoted to the discussion on the decline in fertility – “denatality” (dénatalité) in France between 1974 and 1981 and society’s reaction to it. The article discusses the question: did the widely reported media debate affect public opinion or did it not go beyond discussion by a narrow range of demographics specialists? The first part shows how new trends in fertility dynamics were reflected in the press, analyses the content of 705 articles published in a newspaper with a wide range of readers. An attempt is then made to understand, based on sample surveys examining respondents’ awareness of demographic processes in France and their views on their trends, whether or not the above-mentioned discussions had had an effect on public opinion. The article shows that between 1974 and 1981 public opinion changed and preferences for changes in demographic processes prevailing in society were quite close to the position expressed in the media.