La sociopsicohermenéutica de los tipos sociolibidinales

Abstract

El presente trabajo tiene como objetivo contribuir al desarrollo del enfoque de los tipos sociolibidinales, elaborado originalmente por el sociólogo Alfonso Ortí. Se plantea una actualización de este modelo teórico-metodológico a partir de una propuesta de articulación entre estructuras sociales definidas por la sociología y estructuras afectivas caracterizadas por la psicología dinámica de orientación psicoanalítica. Adicionalmente se presentan algunas notas metodológicas orientadas a la aplicación de la perspectiva sociolibidinal en el seno de investigaciones empíricas. Se concluye la validez metodológica de este enfoque sociopsicohermenéutico dentro de la tradición cualitativa en sociología. La capacidad heurística y reveladora de sus resultados en investigaciones empíricas avalan y contrastan el carácter fecundo del mismo para la investigación social.The aim of this work is to contribute to the development of the sociolibidinal types approach, originally developed by the sociologist Alfonso Ortí. An update of this theoretical-methodological model is proposed from an articulation between social structures defined by sociology and affective structures characterized by psychoanalytic psychology. In addition, some methodological notes are presented oriented to the application of the sociolibidinal perspective within empirical investigations. We conclude the methodological validity of this sociopsychic-hermeneutical model within the qualitative tradition in sociology. The heuristic capacity and the revelation of its results in the available empirical investigations are contrasted with its fruitful character for social research.

Health in the motivational process of organic product consumption: A socio-psycho hermeneutical approach

“…This methodological approach combines an analysis of emerging semantics, which is used to analyse discursive forms with pragmatic (contextual) and expressive sociological interpretations. This allows socio-cultural contexts to be linked with the semantic production of the discourse, as well as with pre- and unconscious emotional attitudes arising in the subjects’ discourse (Barbeta-Viñas, 2020; Stamenova and Hinshelwood, 2018).…”

“…That is, analyse how present socio-cultural contexts are capable of evoking certain emotional experiences, some of which are from the past and not conscious. In this way, the symbolic and ideological representations that arise in certain social contexts, which we will analyse here with regard to the issue of organic consumption and health, would be able to evoke particular desires, feelings and affective projections that consumers maintain with respect to reality and others (Barbeta-Viñas, 2020). That being said, the study of discourse does not purport to cover personal problems, but rather the social form – whether cultural or of class – of the structure of the consumers’ personality, and the ideological or symbolic constraints of their typical motivational process (Ortí, 2002: 178).…”