“…Equally, labels heard in‐the‐moment also begin to exert a powerful influence on processing during the first year. For example, the in‐task presence of a novel label can direct ten‐month‐old infants’ attention to commonalities between category exemplars and guide online category formation (Althaus & Plunkett, 2015; Plunkett, Hu, & Cohen, 2008), and labels themselves facilitate the formation of new representations over other auditory cues (e.g., Althaus & Westermann, 2016; for a review, see Robinson, Best, Deng, & Sloutsky, 2012). …”