Labile Labour – Gender, Flexibility and Creative Work

Morgan, George A.; Nelligan, Pariece

doi:10.1111/1467-954x.12241

Cited by 38 publications

(29 citation statements)

References 37 publications

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“…In this case, consumers rely on liquid consumption to manage it as it enables the flexibility needed. Creativity now demands a reliance on entrepreneurial savviness and readiness to endure uncertainty and unpredictability (Morgan and Nelligan 2015). In professional precarity, one way consumers engage in liquid consumption is by relying on the sharing economy.…”

Section: Precaritymentioning

confidence: 99%

Liquid Consumption

Bardhi

Eckhardt

2017

Journal of Consumer Research

344

354

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This paper introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based and dematerialized, while solid consumption is defined as enduring, ownership based and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relationships, accessibility to mobility networks, and type of precarity experienced. Liquid consumption is needed to explain behavior within digital contexts, in access based consumption, and in conditions of global mobility. It highlights a consumption orientation around values of flexibility, adaptability, fluidity, lightness, detachment, and speed. Implications of liquid consumption for the domains of attachment and appropriation, the importance of use value, materialism, brand relationships and communities, identity, prosumption and the prosumer, and big data, quantification of the self and surveillance are discussed. Finally, managing the challenges of liquid consumption and its effect on consumer welfare are explored.Liquid consumption, Digital, Access based consumption, Dematerialization, Ephemerality, Bauman 4 In this paper we introduce a new dimension of consumption as solid and liquid. We define liquid consumption as ephemeral, access based and dematerialized, and solid consumption as that which is enduring, ownership based and tangible. The consumer behavior literature to date has focused primarily on solid consumption. Liquid consumption represents a novel concept in consumer behavior necessary to understand the types of consumption-related phenomena related to the digital, access-based practices, and global mobility. It argues for a different logic of consumption, from that of accumulation, appropriation, and celebration associated with solidity, to those practices embodying fluidity, use, access, immediacy, and dematerialization. That is, consumer value moves from appropriation to the acquisition, use and circulation states of the consumption cycle. Liquid consumption also argues for an ephemeral attachment to digital or physical consumption, which is valued temporarily and because of the access it provides, as well as the speed by which it provides access.In developing the concept of liquid consumption, we are inspired by Bauman's (2000; 2007a, b) theorizing of liquid modernity. In it, he uses the metaphor of liquidity to explain how everyday life has moved from being stable and secure to being more uncertain and rapidly changing. We apply a similar logic to the domain of consumption. We are not arguing that solid consumption will be disappearing. Rather, we conceptualize liquid consumption as existing along with solid consumption on a spectrum, and we point out factors which are likely to result in one or the other. Bauman (2000, 2007a, b) also points out that at the societal level, liquidity is rarely beneficial, as more uncertainty and less st...

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Section: Precaritymentioning

confidence: 99%

Liquid Consumption

Bardhi

Eckhardt

2017

Journal of Consumer Research

344

354

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“…They are aware that they must negotiate 'gendered expectations about women's display of confidence' (p. 68), treading 'the fine line between being confident and pushy' (p. 69) in how they will be perceived. Morgan and Nelligan (2015) discuss a similar quandary experienced by young working-class men, for whom the 'branding and performance' required of the creative worker conflict with the image of 'an authentic masculine self, that refuses to perform to the crowd, to strangers and outsiders' (p. 73). Scharff (2018) notes that the women musicians she studied must also subtly manage 'the spectre of prostitution' that attaches to women performing publicly.…”

Section: Identitiesmentioning

confidence: 99%

Creative Aspiration and the Betrayal of Promise? The Experience of New Creative Workers

Taylor

Luckman

2020

Creative Working Lives

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“…This lifestyle is also reflected in labour relations [9,10,11]. The young generation is not interested in an indefinite period of employment, they want more flexibility [12,13]. As if the protective function of labour law was rather a burden.…”

Section: Social Realitymentioning

confidence: 99%

Challenges for social policy and health policy in a shared economy

2020

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The rapid and unrestrained growth of the shared economy segment surprised the legislators, theorists and scientists in labour law. The enormous development of the shared economy and digital platforms surprised many areas of social science that were unable to respond proactively and provide reliable solutions to emerging problems, that arise from the absence of basic rules and at least in partial regulation of the modern economy. There is no quality psychological and sociological research that would pave the way for legislation. Available psychological studies of the behaviour of the upcoming generation of “millennials” suggest some incentives for change, but not as much as the solution to the problems would require. In the article I will try to outline the social and health aspects of the shared economy that entails the philosophy of not owning, but borrowing. We will also focus our attention on the criminal aspects of undeclared work, possible tax evasion and unbalanced competition as a result of the organic development of the shared economy and digital platforms.

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Labile Labour – Gender, Flexibility and Creative Work

Cited by 38 publications

References 37 publications

Liquid Consumption

Liquid Consumption

Creative Aspiration and the Betrayal of Promise? The Experience of New Creative Workers

Challenges for social policy and health policy in a shared economy

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