Labor division and advantages and limits of participation in creation of intangible assets in industry 4.0: humans versus machines

Lobova, Svetlana V.; Alekseev, Alexander N.; Litvinova, Tatiana N.; Sadovnikova, Natalia Alekseevna

doi:10.1108/jic-11-2019-0277

Cited by 17 publications

(7 citation statements)

References 43 publications

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“…Cloud computing eliminates these issues and allows digital marketers to access critical data anytime and from anywhere. In addition, cloud computing allows digital marketers to create a safe and secure environment in which customers can provide real-time feedback on products, services, or the entire brand [44]. This information can be integrated into marketing campaigns, messages, and approaches to ensure that the company's marketing initiatives match customer needs and demands in order to increase satisfaction and build relationships [45].…”

Section: Cloud Computingmentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing, and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers’ current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought about by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes which are most important for future research on Industry 4.0 and marketing. Therefore, a Systematic Bibliometric Literature Review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations in, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity. Future research should focus on the quantitative study of these five principles.

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Section: Cloud Computingmentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

View full text Add to dashboard Cite

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“…Cloud computing eliminates these issues and allows digital marketers to access critical data anytime and from anywhere. In addition, cloud computing allows digital marketers to create a safe and secure environment where customers can provide real-time feedback on products, services, or the entire brand [52]. This information can be integrated into marketing campaigns, messages, and approaches to ensure that the company's marketing initiatives match customer needs and demands to increase satisfaction and build relationships [53].…”

Section: Cloud Computingmentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário¹,

Dias²

2022

Preprint

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Industry 4.0 or the Fourth Industrial Revolution is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers' current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes most important for future research on industry 4.0 and marketing. Therefore, a systematic literature review was conducted based on SCOPUS indexing online database of scientific articles, the most important peer-reviewed peer in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations on, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity.

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“…Their results show that I4.0 technologies improve quality of environmental and economic performance [39]. Companies are increasing the demand of robots, IoT, artificial intelligence and big data technologies due to their multiple advantages and capabilities (i.e., integration, interoperability, efficiency, quality and productivity) as compared to humans [40].…”

Section: Socio-economic Impact Of Digital Transformationmentioning

confidence: 99%

Digital Transformation and Sustainable Oriented Innovation: A System Transition Model for Socio-Economic Scenario Analysis

2021

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Sustainability and digitalization are essential duties for companies to perform in the current socio-economic landscape due to risks caused by traditional manufacturing practices, and rules imposed by stakeholders and governments. Tools that help exploring uncertain future scenarios to address such a complex challenge are of vital importance for both businesses, governments, and financial institutions. This paper presents the IN4.0-SD, a novel system dynamics model to capture the dynamic interplay of industrial innovation, inequality, and inflation. The IN4.0-SD is a closed-economy System Dynamics model composed of three agents: sustainable oriented innovation business (SOIB), digital asset supplier business (DASB), and household. DASB and SOIB are both assumed to supply one product to the economy and fundamentally differ among each other in their business models. While the sustainable oriented innovation business produces and sells capital goods making revenue out of sales, digital asset supplier detaches the concept of production from sales moving toward an intangible economy, charging for a fee licence of their tools that can be distributed via a network economy. Simulations show the level of flexibility of the model in addressing a variety of scenarios, playing at the threshold of technology development, inequality rise, massive unemployment and providing an archetype for sustainable oriented innovation and digital transformation models. The findings suggested by the model analysis are used to infer conclusions for the wider society, including implications for sustainable oriented businesses and digital transformation. These are confirmed by previous studies, around the overall trend in wealth creation for large technology firms’ owners, potential impact for employment in the digital economy, and transformation for the labour market.

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Labor division and advantages and limits of participation in creation of intangible assets in industry 4.0: humans versus machines

Cited by 17 publications

References 43 publications

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Digital Transformation and Sustainable Oriented Innovation: A System Transition Model for Socio-Economic Scenario Analysis

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