Hibiscus mealybug, Nipaecoccus viridis (Newstead) (Hemiptera: Pseudococcidae), is an invasive pest of citrus in Florida. It causes deformation and premature abortion of developing fruit. To date, hibiscus mealybug has been reported causing damage in commercial citrus groves in central and southern regions of Florida. As a recent invader, there is no information available on the phenology of this invasive pest on citrus in Florida. We sampled hibiscus mealybug population densities in six commercial citrus groves in central Florida throughout 2021 using absolute and relative sampling techniques. Results from absolute sampling showed that hibiscus mealybug completes multiple generations per year, with three of them being clearly defined. The first (March) and second (June) generations pose the greatest threat to citrus production in Florida. Results from relative sampling showed that a corrugated cardboard band trap is an effective tool for detecting and quantifying the population density of the pest in citrus in Florida. Our results also showed that the seasonal abundance of hibiscus mealybug was not influenced by new vegetative growth of citrus trees, nor by environmental factors measured at Florida Automated Weather Network stations close to the sampling sites. This description of the seasonal phenology of hibiscus mealybug will help improve the timing and effectiveness of management efforts for controlling this invasive pest in citrus groves in Florida.