The investigation was inspired by the declaration of critically polluted industrial zones in India. It was also reported that most of the Common Effluent Treatment Plants (CETPs) are non-compliant due to higher COD values in discharge than regulatory norms. Furthermore, most of the literature has not reported the efficacy of advanced wastewater technologies for real industrial effluent. Thus, this research focused on field trials of scalable advanced wastewater technologies in Vatva Industrial Estate (VIE), Ahmedabad. The potential of physico-chemical and advanced treatment processes are explored for applicability in industrial wastewater treatment. Thus, for this research, three industries from each sector, i.e., textile processing, dyes, and dye intermediates, a total of nine different industries were chosen. A sufficient volume of effluent was collected from each industry for detailed investigations. The initial COD loading observed was in the range of 68 to 7074, 30 to 896, and 100 to 1541 kg COD/day for textile processing, dyes, and dye intermediates, respectively, with significant variation in the qualitative profiles. The collected effluent was treated by electrocoagulation and Fenton's reagent in batch scale reactors. The batch scale reactors for both the technologies were of 1L size. The results of treatability studies represented that Fenton's reagent performed better than the electrocoagulation process for most of the industries selected in this study. This research provides insight for improvement in the environmental performance of the individual industries in general and CETPs in particular.