Coalbed methane (CBM) content is generally estimated using the isotherm theory between pressure and adsorbed amounts of methane. It usually determines the maximum content of adsorbed methane or storage capacity. However, CBM content obtained via laboratory experiment is not consistent with that in the in-situ state because samples are usually ground, which changes the specific surface area. In this study, the effect of the specific surface area relative to CBM content was investigated, and diffusion coefficients were estimated using equilibrium time analysis. The differences in adsorbed content with sample particle size allowed the determination of a specific surface area where gases can adsorb. Also, there was an equilibrium time difference between fine and lump coal, because more time is needed for the gas to diffuse through the coal matrix and adsorb onto the surface in lump coal. Based on this, we constructed a laboratory-scale simulation model, which matched with experimental results. Consequently, the diffusion coefficient, which is usually calculated through canister testing, can be easily obtained. These results stress that lump coal experiments and associated simulations are necessary for more reliable CBM production analysis.