“…For example, an indicative (and non-exhaustive) list includes; studies of consumption, identity, lifestyle and forms of sociability that have considered gender differences and drinking patterns (Ettore, 1997;Harnett, Thom, Herring, & Kelly, 2000;Hunt & Satterlee, 1981;Plant, 1997;Robbins & Martin, 1993;Waterson, 2000), gender, age, sexuality (Bloomfield, 1993;Gough & Edwards, 1998) and the relationship between class and temperance (Jones, 1987). Studies have also looked at masculinity, femininity and ethnicity (Cochrane & Bal, 1990;Heim et al, 2004;McKeigue & Karmi, 1993;Shaikh & Nax, 2000), women who drink and expose themselves or fight (Day et al, 2004;Hugh-Jones, Gough, & Littlewood, 2005), men and violence (Benson & Archer, 2002), drinking amongst various black and minority ethnic groups (Share, 2003;Stivers, 2000), rural identities and drinking in the USA (Rooney & Butt, 1985) and alcohol culture in the Scottish Hebrides from the sixteenth to the twentieth century (Dean, 1995).…”