“…For example, among some tribes, tobacco may be offered as a gift or burned to produce ceremonial smoke in order to convey prayers to a higher power (Daley et al, 2001). In one study by Margalit et al (2013), tribal elders conveyed strong positive messages connected to traditional tobacco use (e.g., spirituality, respect, health and wellness, humility, and thoughtfulness) versus strong negative messages linked to addictive tobacco (e.g., crime, loss of control and self-esteem, lack of respect to self and others, sickness and death). These messages, along with stories in the Lakota language were suggested to address smoking prevention, enhance cultural pride, and to serve as a crossgeneration bridge regarding tobacco use.…”