Land of Maramureș (Romania) Identity Valences: Perceptions, Promotion and Potential for Valorisation

Abstract

The territorial personality of a region is defined by its diverse elements and complex interrelations, evolving over time. This scientific endeavour, particularly prevalent in regional geography, aims to understand and leverage these identity elements for regional branding and development. Such studies focus on areas known as “lands”, among which the Land of Maramureș in Romania is notable for its historical depth and cross-border nature with Ukraine. Characterized by its unique culture and the intricate relationships between its people and the land, Maramureș showcases significant multiculturalism. This paper investigates the key elements that constitute the regional identity of Maramureș, ranking them by their perceived importance among local residents. By identifying and understanding these elements, the research seeks to enhance their recognition and utility as drivers of regional development. The findings aim to serve both academic readers and local government authorities, guiding investments in identity-aligned initiatives to foster regional growth and improve community well-being. This approach underscores the critical role of territorial identity in shaping regional strategies and enhancing the quality of life for inhabitants.