“…In the past decades, language scholars have scrutinized the role of language in constructing and defining identities (and identity types) using different approaches (e.g., spanning corpus linguistics, sociolinguistics, or psycholinguistics) (De Fina, 2019;Edwards, 2012;Zenker, 2018). Despite the wide range of perspectives adopted, there is an overall agreement that language is inextricably linked with identity (De Fina, 2019;Khor, 2020). Language, broadly understood, has the power to shape how organizations identify and present themselves (Eckert, 2000;O'Connor, 2002), which, in turn, affects the different inferences that audiences make about an organization's identity (Cutolo et al, 2020;Lounsbury & Glynn, 2001;Martens et al, 2007).…”