A B S T R A C TThis article is an exploration of how a group of men in the United States create homosocial (as opposed to homosexual) desire through language. In a society in which dominant discourses of masculinity provide competing scripts of male solidarity and heterosexuality, the achievement of closeness among men is not straightforward but must be negotiated through "indirect" means. It is shown how men actively negotiate dominant cultural discourses in their everyday interactions. In addition, a broadened view of indirectness, based on social function as much as denotation, is argued for. (Masculinity, men, language and gender, indirectness, desire, homosociality, fraternities.)*
I N T R O D U C T I O NThere is a popular view that men are unemotional, inexpressive, and impersonal. Yet men clearly form friendships and larger friendship groups, and must therefore manage to "connect" with one another personally and emotionally. In fact, male solidarity -the "old boys club" -plays a role in the maintenance of men's power. However, beyond the claim that men connect with one another in the context of competition (see, e.g., Labov 1972, Tannen 1990, little work has been done that shows how men operating in a masculine cultural discourse 1 of dominance create and display homosocial (as opposed to homosexual) desire. How do men use language to "do friendship" in a heterosexist atmosphere? How do they talk in a way to make themselves attractive to other men? How do cultural discourses of masculinity structure the men's desires, and thus who they find most attractive, or "cool"? Ultimately, how does the way men create their relationships re-create patterns of dominance -how do their everyday conversations re-create wider cultural discourses? These are the questions I address in this article, using ethnographic talk-in-interaction data from a men's social club, a fraternity, at an American university. I argue that the men's talk -and the existence of the fraternity itself -responds to and re-creates four American cultural