“…However, if language is the critical factor, there is a non-obvious consequence. One ought to find cross-species differences in the apparently non-verbal task of color categorization because recent cross-lingual and neuroimaging investigations have shown a linguistic component to its performance (Davidoff, 2001;Davidoff, Davies & Roberson, 1999;Roberson, Davidoff, Davies & Shapiro, 2004Roberson, Davies & Davidoff, 2000;Siok, Kay, Wang, Chan, Chen, Luke & Tan, 2009;Tan, Chan, Kay, Khong, Yip & Luke, 2008;Thierry, Athanasopoulos, Wiggett, Dering & Kuipers, 2009;Winawer, Witthoft, Frank, Wu & Boroditsky, 2007; see also Kay & Kempton, 1984). In one of the neuroimaging studies, Tan et al (2008) even showed activation of language areas of the brain for the simple, apparently purely visual, task of judging whether two colors were the same or different.…”