“…It generally indicates an imperative in very prudent strategy execution in relationship-oriented high-context 'Chinese business culture', with guanxi as a vital ingredient in successful Chinese business activities (Orru, Biggart, & Hamilton, 1997;So & Walker, 2006) especially in personal financial services (Huang, 2000;Pompian & Longo, 2004;Li, 2000;Zhou, 2000). Language forms part of the cultural components and affects the relationship in doing business (Singh, 2004a(Singh, , 2004b. Hence, the following hypotheses are expected: Ajzen (1991Ajzen ( , 2008 and Ajzen and Fishbein (2005), and then adapting measurement scales suggested by Ajzen (2006) and Francis et al (2004).…”