Neutron activation analysis (NAA) is a nondestructive, multi‐element nuclear analytical technique with excellent sensitivity, great accuracy, and precision that has been extensively used in archaeological and cultural heritage studies. A concise description of the basic principles of the method and the experimental procedure involved, as well as the advantages of NAA, as compared to other established analytical techniques, is provided. Characteristic applications, innovative developments, and future perspectives of the technique are discussed, with emphasis on the fields of archaeology, provenance, authentication, and cultural heritage research. The unique capabilities and the great potential of NAA for nondestructive analysis of precious artifacts and historical materials are presented.