The self-injection and acceleration of electrons in a hollow plasma channel driven by ultrashort intense laser pulses is investigated by Particle-in-Cell (PIC) simulations. It is shown that electrons from the bubble sheath will be self-injected into the hollow plasma channel and move radially towards the channel border due to the lack of focusing force in the hollow plasma channel. After several reflections near the channel wall by the strong focusing force, a self-injected electron bunch can be confined in the hollow plasma channel and quasi-phase-stably accelerated forward for the whole laserplasma interaction process. These electrons using optical and plasma-related self-injection method can be self-organized to remain in the rear of the bubble, where the accelerating electric field is transversely uniform and nearly plateau along the propagation axis. Therefore, the self-injected electron bunch can be accelerated in a steady state without obvious oscillation and has a high quality with narrow energy spread and low divergence.