We have studied the optical collisions of cold, metastable helium atoms in a magneto-optical trap. We have detected the rate of Penning and associative ionization of two metastable helium atoms at a temperature of 1 mK with and without nearly resonant light. We find that the associative ionization rate is increased with more than a factor 20 due to the presence of the light field. We present a simple, semiclassical model, which accounts for all the observed features, and which agrees, also on an absolute scale, with our experimental results. [S0031-9007(98)06429-1] PACS numbers: 32.80. Pj, 33.80.Eh, 34.50.Rk Because of the breakthrough of laser cooling techniques it is nowadays possible to study collision processes at ultralow temperatures [1]. The study of optical collisions, where during the collisions of two cold atoms a photon is absorbed, has been very successful. It has lead to a wealth of experimental data on the long range interactions in these systems and has been shown to be complementary to molecular spectroscopy [2]. While in the latter case one probes the molecular structures at short range, in the former case one obtains information on the interaction taking place at long range and is able to observe the molecular complex during the reaction.Optical collisions can be induced by irradiation of light detuned below atomic resonance. The transition energy at long range is lowered due to the dipole-dipole attraction C 3 ͞R 3 in the first excited state and the excitation point R c can be selected by the detuning of the light. The study of the ionization rate as a function of the detuning provides information on the dynamics and ionization of the molecular excited states involved. In general, the ionization rate will increase if the laser is tuned closer to resonance, since the number of atomic pairs that can be excited will increase by increasing R c . However, once the detuning becomes too small the ionization rate will decrease for two reasons. First of all, the atomic pairs are excited at such a large distance, that spontaneous emission during the time the molecular system reaches small internuclear distances leads to a "switching off" of the attractive 1͞R 3 potential, thus prohibiting a close collision in which ionization can occur. Second, the attractive potential becomes too weak compared to the relative kinetic energy, so that absorption does not lead to a close collision.We have studied optical collisions using cold, metastable He͑2 3 S͒ atoms. Although optical collisions have already been studied experimentally in several systems [3], the He͑2 3 S͒ system is in many aspects different from all other systems. He͑23 S͒ is a prototype system with only one electron active and no hyperfine structure. This makes it possible to obtain accurate potential curves for the He͑2 3 S͒-He͑2 3 S͒ system, which have been published recently [4]. It is therefore possible to obtain a direct comparison on an absolute scale between experiment and theory for this system. Another difference becomes clear, if one con...