Published data on initial chamber (protoconch) diameter in 507 species, and embryonic shell (ammonitella) diameter in 231 species of Ammonoidea, and embryonic shell (nauta) diameters for 132 species of coiled Nautiloidea, were used to examine evolutionary change in ectocochleate cephalopod reproductive strategies. Palaeotemperatures were found to be a key factor influencing historical changes in the evolution of egg size in ammonoids and nautiloids. A negative relationship was found between egg size and warming of the Earth's climate. Factors related to habitat were also important; in general egg size was larger in cold-water cephalopods. Egg size in Lytoceratina and Phylloceratina in the deep waters of the upper continental slope was much larger than in epipelagic Scaphitidae, as in modern fish and squids. Small eggs and high evolutionary rates helped ammonoids to colonise new habitats and develop high biological diversity, but involved them in planktonic food webs making them more vulnerable to abiotic variability (e.g., climatic changes), ultimately leading to their extinction. Large eggs helped nautiloids to persist through geological history, but at the cost of lower biological diversity, lower evolutionary rates and restricted options for colonising new habitats. Large-egged species such as nautiloids are more vulnerable to ecological, biotic disasters such as the appearance of new predators, including modern fishery. Independence from the planktonic food web is likely to be very important for a taxon's long-term survival over evolutionary history, as demonstrated also by Coelacanthiformes and Elasmobranchia. • Key words: Ammonoidea, Nautiloidea, reproductive strategy, mass extinction, climate change, egg. Vladimir V. Laptikhovsky, Falkland Islands Government Fisheries Department, Stanley, FIQQ 1ZZ, Falkland Islands; vlaptikhovsky@fisheries.gov.fk • Mikhail A. Rogov, Geological Institute of Russian Academy of Sciences, Pyzhevskii Lane 7, Moscow, 119017, Russia; russianjurassic@gmail.com • Svetlana V. Nikolaeva, Paleontological Institute, Russian Academy of Sciences, Moscow, 117997, Russia; 44svnikov@mail.ru • Alexander I. Arkhipkin, Falkland Islands Government Fisheries Department, Stanley, FIQQ 1ZZ, Falkland Islands; aarkhipkin@fisheries.gov.fk Reproductive strategy is an important choice that species face continuously during their evolutionary history. A trade-off exists between fecundity and egg size (numbers vs "quality" of hatchling) because generative production in every species is restricted by body size, available food and longevity (Kasyanov 1999). Understanding these competing strategies led to the idea of r-and K-selection in life histories (MacArthur & Wilson 1967, Pianka 1970. It involves a bet-hedging concept that assumes that maximizing strategies are more advantageous in stable and predictable environments where variance is minimal, while minimizing strategies can enhance long-term fitness in periodically variable environments. Because of this, r-populations tend to inhabit unpredicta...