The present investigation combines cognitive dissonance theory with entertainment-education frameworks to study selection and effects of news. Selective exposure to satirical and partisan news was examined with online clips to test hypotheses on overcoming resistance to persuasive messages. An experiment (n = 146) presented news choices, varied in stance (conservative vs. liberal) and format (serious partisan news vs. satirical news). Results show political interest fosters selection of serious partisan news. Clips with partisan alignment were more frequently selected; only for the satirical news clips, Democrats did not exhibit such confirmation bias. Selecting satirical news affected internal political efficacy, and selecting online news clips induced attitude reinforcement according to message stance.Keywords: Satire News, Selective Exposure, Political Entertainment, Confirmation Bias, Political Efficacy, Entertainment-Education. doi:10.1111/jcom.12271 Numerous current media embed political messages in entertainment formats (see Holbert, 2005, for an overview). Ranging from soft news to fictional drama about politics, from satirical news to political references in late-night comedy, a wide variety of shows and messages convey political information and views while seemingly appealing first and foremost to entertainment needs along the lines of amusement and emotional involvement. Scholars have expressed hopes that embedding political information into entertaining formats can help to involve otherwise unengaged citizens more in the political process (e.g., Moy, Xenos, & Hess, 2005). At the same time, political polarization among citizens causes concerns and is said to partially result from selective exposure to mediated messages on political matters, which is fostered by the Internet (Bennett & Iyengar, 2008). Political messages embedded in entertainment may permeate such confirmation bias, which is widely demonstrated for traditional political messages.Corresponding author: Silvia Knobloch-Westerwick; e-mail: knobloch-westerwick.1@osu.edu
Selecting Serious or Satirical NewsThis study tackles this proposition, based on a theoretical lens that merges cognitive dissonance theory with the entertainment-education framework. In the following, we review the scholarly discussion of political entertainment, before introducing both entertainment-education and cognitive dissonance theory. Hypotheses derived from these perspectives will be examined in an investigation on selective exposure to serious partisan news and satirical news, presented through an online video site featuring clips on three different political issues. It is the first study to observe media users' selections of serious and satirical news when accessible simultaneously; thus it reflects real-life media choice environments-with plenty of TV and online channels-in which entertainment and informative messages compete for attention (Prior, 2007). Additionally, it is also the first study to examine confirmation bias with online videos.
Political ente...