“…Additional parameters were evaluated directly from the demand curve, including breakpoint (first price to suppress consumption to zero), O max (maximum expenditure), and P max (price at maximum expenditure). 2 Analyses focused on demand intensity and elasticity measures because these values generally reflect two distinct behavioral mechanisms and show separate loadings in factor analytic studies (Aston, Farris, MacKillop, & Metrik, 2017;Bidwell, MacKillop, Murphy, Tidey, & Colby, 2012;Epstein, Stein, Paluch, MacKillop, & Bickel, 2018;Murphy, MacKillop, Skidmore, & Pederson, 2009). Two approaches were used to evaluate condom purchase outcomes.…”