Latin American Silent Cinema: Triangulation and the Politics of Criollo Aesthetics

Rodríguez, Paul A. Schroeder

doi:10.1353/lar.0.0049

Cited by 10 publications

(2 citation statements)

References 12 publications

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Section: Endorser's Credibilitymentioning

confidence: 99%

“…In political marketing terminology, a brand endorser may be a celebrity or any anonymous person who promotes a particular political brand (Rodríguez, 2008; Spry et al, 2011) refer to credibility as “how effectively information is conveyed by the brand signal and how truthful and dependable that information is considered to be.” Thus, an Endorser’s Credibility denotes the communicator’s positive features that influence the receiver’s message receipt. Studies by Goldsmith et al (2000) and La Ferle and Choi (2005) and drawing from the source model theory, Endorser’s Credibility has been shown to have three sub-dimensions: Attractiveness, Trustworthiness, and Expertise.…”

Section: Endorser’s Credibilitymentioning

confidence: 99%

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Celebrity Brand Personality and Politics in West Bengal: An Explorative Study

Biswas

2022

Journal of Asian and African Studies

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Marketers have traditionally utilized celebrities to boost brand appeal by attracting attention and increasing memory rates, which is true in politics. However, research on the impact of celebrities on politics is new, and results are varied as to whether their endorsements and statements help in changing voters’ attitudes and behaviors. This study aimed to explore the effect of celebrity endorsement for a political party or celebrity candidate on people’s voting behavior. This is a mixed methods study. A community-based cross-sectional design was adopted for the study at Kolkata port and Maniktala constituencies (authors refer to Kolkata city) in the Kolkata district of West Bengal. Thematic analysis was used for qualitative data in this study using NVivo 12, whereas data entry and analysis were carried out with the help of Excel and Stata for quantitative data. About 16% of respondents reported being entirely influenced by the actor or actress’s election campaign. In contrast, 24% are not affected. Three-fifths of the respondents are somewhat influenced. It may be inferred that celebrity endorsement in political campaigns is one of the main elements determining the likelihood of a particular political party or candidate winning or losing an election. At the same time, it cannot always be since various individuals have varied perspectives about each party, and not everyone supports a party or candidate just because their favorite celebrity endorses it. More study is needed to understand this neglected arena of research. Thus, this article focuses on credibility as a key dimension.

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Section: Endorser's Credibilitymentioning

confidence: 99%

Section: Endorser’s Credibilitymentioning

confidence: 99%

Celebrity Brand Personality and Politics in West Bengal: An Explorative Study

Biswas

2022

Journal of Asian and African Studies

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The Eagle and the Serpent on the Screen: The State as Spectacle in Mexican Cinema

Chavez

2010

Lat. American Res. Rev.

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Recent studies of the history of Mexican cinema continue to speak of the complex relations between the state and the film industry, and the most frequently analyzed aspects tend to be the same: the reach and forms of censorship, as well as the financial dependence on the state. To broaden this perspective, I propose a classification of cinematic discourses that represent the relations between film characters and state powers. I discuss four basic modes of representation that, determined by historical and economic circumstances, reflect and mediate the attitudes and dispositions of viewers toward the political regime. For each mode, I discuss a sequence in a paradigmatic film, analyzing visual and ideological aspects in relation to the political moment at the time of the film's release. Finally, I argue that, despite the resurgence of the Mexican cinema and a more critical tone in its approach to state institutions, fictional films still rest on indirect and allegorical representations of recent events. This is due to the uncertainty of the prolonged and still-incomplete transition to institutional democracy in Mexico.

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The Ethics of Actuality in the Scripting of Enrique Rosas’s The Gray Automobile

DePaoli

2016

Ethics in Screenwriting

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Latin American Silent Cinema: Triangulation and the Politics of Criollo Aesthetics

Cited by 10 publications

References 12 publications

Celebrity Brand Personality and Politics in West Bengal: An Explorative Study

Celebrity Brand Personality and Politics in West Bengal: An Explorative Study

The Eagle and the Serpent on the Screen: The State as Spectacle in Mexican Cinema

The Ethics of Actuality in the Scripting of Enrique Rosas’s The Gray Automobile

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