Latino Youth and Obesity: Communication/Media Influence on Marketing

Ramirez, Amelie G.; Gallion, Kipling J.; Adeigbe, Rebecca T.

doi:10.1007/978-1-4614-5511-0_17

Cited by 4 publications

(5 citation statements)

References 22 publications

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“…Most schools (92%) issue digital devices such as laptops and tablets to students and require them to access the Internet on these devices at school and for homework. This was especially true for districts serving primarily minority students, underscoring existing evidence which demonstrates that students in those districts are at greater risk of exposure to food marketing …”

Section: Discussionmentioning

confidence: 56%

“…This was especially true for districts serving primarily minority students, underscoring existing evidence which demonstrates that students in those districts are at greater risk of exposure to food marketing. 13,14,16,25,26 Not surprisingly, children are required to use the devices they are issued. Most (92%) teachers report assigning work that requires students to go online during school (the median in-class time online reported was 2 hours per week), and 64% also assign online homework (with a median of 1-2 hours per week).…”

Section: Discussionmentioning

confidence: 99%

“…Children are exposed to unhealthy food advertising in many settings and by a variety of channels, including electronic media . In addition, compared with white children, African‐American and Latino children—who are at higher risk of obesity and diet‐related chronic disease—are exposed to higher levels of marketing for unhealthy food and beverages …”

mentioning

confidence: 99%

“…12 In addition, compared with white children, African-American and Latino children-who are at higher risk of obesity and diet-related chronic disease-are exposed to higher levels of marketing for unhealthy food and beverages. [13][14][15][16] School-based marketing undermines parents' and schools' health promotion efforts and studies have shown widespread public support for limits on inschool marketing of non-nutritious foods. 10 Children spend a large part of most weekdays at school.…”

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confidence: 99%

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Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice

Polacsek

Boninger

Molnar

et al. 2019

Journal of School Health

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BACKGROUND One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing (DM) to students in the school setting. METHODS We used an online survey to assess DM environments in a national sample of middle schools. RESULTS Our findings demonstrate that students are exposed to marketing through school devices. Gaps in school district, school and classroom policy and practice lead to student exposure to food and beverage marketing. CONCLUSIONS Our data point to actionable policy and practice change at the school district, individual school, and classroom levels that could help limit unwanted and harmful food and beverage marketing to youth.

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Section: Discussionmentioning

confidence: 56%

Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice

Polacsek

Boninger

Molnar

et al. 2019

Journal of School Health

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“…In a typical American diet, SSBs are the number one source of added sugars (Huth, Fulgoni, Keast, Park, & Auestad, 2013), and are associated with increased rates of diabetes, osteoporosis, liver disease, heart disease, stroke and cancer (Chazelas et al, 2019; Kim & Je, 2016; Micha et al, 2017; Singh et al, 2015). In the United States, SSBs are disproportionately marketed to, and consumed by, Black and Latino youth compared to American youth at large (Herrera & Pasch, 2018; Isselmann DiSantis et al, 2017; Jiang et al, 2020; Park, Xu, Town, & Blanck, 2016; Ramirez, Gallion, & Adeigbe, 2013). In New York City, SSBs are disproportionately marketed to communities of color through targeted subway station and street-level billboard advertising and retail product placement (Dowling, Roberts, Adjoian, Farley, & Dannefer, 2020; Lucan, Maroko, Sanon, & Schechter, 2017).…”

Section: Introductionmentioning

confidence: 99%

Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY

Palmedo

Flores

Castillo

et al. 2022

Social Marketing Quarterly

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Background Racial and ethnic targeted marketing of junk foods, particularly sugar sweetened beverages (SSBs), is a health concern for communities already disproportionately suffering from obesity, diabetes, and heart disease. Focus of the Article The article is a report on qualitative research which explored attitudes and message testing intended to dissuade youth from drinking SSBs. Research Question Can the incorporation of countermarketing messages improve the effectiveness of a curriculum and/or social marketing campaign to reduce SSB consumption among youth in The Bronx, NY? Design and Approach Eight focus groups ( N = 66) with youth 12–15 to explore ideas and messages to reduce SSB consumption. Youth were recruited from a coalition of afterschool programs dedicated to eliminating racial and ethnic health disparities. The focus groups explored product (formulation), price (low), place (ubiquity), and promotion (racial and ethnic targeting), and focused on messages that can be used to counter existing industry messaging. Importance to Social Marketing Countermarketing, a sub-field of social marketing, has been effective in tobacco control, but its effectiveness has been less understood with ultra-processed foods and beverages. We wanted to learn how participants would respond to information about the product manipulation and racial targeted marketing that underlies much of the poor nutritional choices in underserved communities. We were seeking to determine if incorporating this information into a comprehensive social marketing plan could positively influence consumption habits. Methods Eight focus groups with 66 students. The focus group guide was informed by the Theory of Planned Behavior and the literature on youth consumption of SSBs, and employed a semi-structured interview design. Using an inductive modified grounded theory approach, the team identified relevant themes and insights for social marketing practice. Recommendations for Research or Practice The results of this study can assist in the development of a social marketing strategy to reduce SSB consumption among populations targeted by food and beverage companies. The study reinforces prior research that countermarketing messaging may be effective in such a campaign. Potentially effective messaging topics include racial/ethnic targeting, product formulation, and the health effects of processed foods. Limitations While this research project covered messaging and broad strategy, it did not explore specific tactics to activate the concepts discussed in the focus groups. Also, while the study may be considered generalizable to other large cities in the U.S., broader applicability should be met with caution.

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Food and Beverage Marketing to Youth

et al. 2014

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After nearly a decade of concern over the role of food and beverage marketing to youth in the childhood obesity epidemic, American children and adolescents - especially those from communities of color - are still immersed in advertising and marketing environments that primarily promote unhealthy foods and beverages. Despite some positive steps, the evidence shows that the food and beverage industry self-regulation alone is not likely to significantly reduce marketing of unhealthy foods and beverages to youth. A variety of research is needed to monitor industry marketing of unhealthy products to young people, and identify the most promising approaches to improve children's food marketing environments. The continued presence of unhealthy marketing toward children despite years of industry self-regulation suggests it is time for stronger action by policymakers to protect young people from harmful marketing practices.

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Latino Youth and Obesity: Communication/Media Influence on Marketing

Cited by 4 publications

References 22 publications

Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice

Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice

Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY

Food and Beverage Marketing to Youth

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