We determine the magnetic properties of individual Co atoms adsorbed on graphene (G) with x-ray absorption spectroscopy and magnetic circular dichroism. The magnetic ground state of Co adatoms strongly depends on the choice of the metal substrate on which graphene is grown. Cobalt atoms on G/Ru(0001) feature exceptionally large orbital and spin moments, as well as an out-of-plane easy axis with large magnetic anisotropy. Conversely, the magnetic moments are strongly reduced for Co/G/Ir(111), and the magnetization is of the easy-plane type. We demonstrate how the Co magnetic properties, which ultimately depend on the degree of hybridization between the Co 3d orbitals and graphene π bands, can be tailored through the strength of the graphene-substrate coupling. DOI: 10.1103/PhysRevLett.113.177201 PACS numbers: 75.30.Gw, 61.48.Gh, 75.10.Dg, 78.70.Dm Graphene (G) recently emerged as one of the most promising materials for spintronics [1]. It was proposed as a perfect spin filter between two ferromagnetic electrodes [2,3], isolated adsorbed magnetic impurities were employed to tailor its electronic [4,5] and spin transport properties [6], and it was used as a capping layer to increase the magnetic anisotropy of ultra thin films [7,8]. In addition, giant magnetic anisotropies were predicted for 3d metal atoms and dimers on graphene [9,10] or on graphene C vacancies [11], suggesting long spin relaxation times with the potential for quantum information processing in single adatoms.The magnetic properties of transition metal atoms on graphene strongly depend on the on-site Coulomb interaction [12][13][14], whose screening is determined by the graphene local density of states around the Fermi level, E F [15]. The latter can be adjusted by the graphenesubstrate hybridization [16] creating the possibility of tailoring the magnetism of transition metal atoms adsorbed onto graphene. Here, we demonstrate this concept by controlling the magnetic properties of Co adatoms up to the point of turning the easy magnetization direction from in plane to out of plane.We use x-ray absorption spectroscopy (XAS) and x-ray magnetic circular dichroism (XMCD) to reveal the magnetism of ensembles of individual Co atoms adsorbed on graphene grown on Ru (0001) (111) show much lower spin and negligible orbital moments, and they have an out-of-plane hard axis. These findings exemplify the decisive role played by graphene-substrate hybridization on the magnetic properties of single atoms.We performed XAS and XMCD measurements at the X-Treme beam line of the Swiss Light Source [22]. XAS spectra were recorded with circularly polarized light in the total electron yield (TEY) mode at the Co L 2;3 absorption edges at T ¼ 2.5 K and in magnetic fields up to B ¼ 6.8 T parallel to the x-ray beam. The spectra were normalized to the intensity of the x-ray beam measured on a metallic grid placed upstream of the sample, and in addition to their preedge values at 768.5 eV in order to account for the different TEY efficiencies at normal (0°) and grazing (70°)...