Using a sample of 178 male law enforcement officers, we tested a mediation model in which the linkage between male gender role conflict (GRC) and the stigma associated with counseling could be accounted for by either the risks or the benefits associated with counseling. GRC predicted seeing fewer benefits and greater risks associated with counseling, and all three of these variables were associated with the stigma assigned to counseling. However, mediation was demonstrated only in regards to the relationship between GRC, anticipated risk, and stigma. Anticipated benefit did not mediate the relationship between GRC and stigma. The nature of the findings, as well as their implications, is discussed.