“…Some authors (Cumming, Filatotchev, Knill, Reeb, & Senbet, 2017;Ismail, 2013;Lin, Chen & Lin, 2017;Puck & Filatotchev, 2018;Roque, Alves, & Raposo, 2019b, 2019cTessier & Otley, 2012) have encouraged further study which might aim to understand how MACS can assist firms in strategy implementation. Therefore, this paper presents two questions: (1) how does a company's MACS facilitate (or not) the implementation of a born-global internationalisation model (BGIM); and (2) how has the BGIM implementation involved (or not) changes in the MACS (and, if so, which?).…”