This chapter reviews developing debates around the public communication of the social sciences and humanities (PCSS). While drawing valid comparisons between PCSS and natural scientific communication is problematic, existing studies suggest that that these disciplines receive extensive media coverage, which differs markedly in how research findings and expert sources are discussed. This may be due to overlaps between the human subject matter of these disciplines, and the experiential knowledge of everyday life. PCST researchers need to address reflexively the public communication of their own work, in order to improve the advice given to others about how scientific communication works.
Public communication across the academyDespite the continuing expansion of PCST research since the first edition of this Handbook was published in 2008, research on the public communication of the social sciences (PCSS) has not seen corresponding growth. " ie e o u i atio i oth esea h a d p a ti e te ds to imply the physical, chemical and biological sciences, sometimes alongside fields such as medicine, mathematics and engineering. However relatively little attention has been paid by PCST researchers to how other academic fields such as the social sciences, arts and humanities are discussed in the broader public sphere (Schafer, 2012). The research literature on PCSS continues to be relatively sparse and scattered across many disciplinary areas: therefore this chapter will also discuss the public role of arts and humanities disciplines. The historical impetus for research into science communication and the public understanding of science came from concerns about the public position of the natural sciences and this limited remit has influenced the subsequent development of the field. However, the research itself was and is largely conducted by social scientists and historians of science, and it is these academic traditions that ge e ated the lassi iti ues of defi it app oa hes to PC"T. In this light, it is curious that PCST researchers have rarely conducted studies of PCSS, or applied these critiques to communicating with nonspecialists about their own findings. While the lack of attention to social sciences in related fields such as science and technology studies may also contribute to the problem (Camic, Gross and Lamont, 2011; Dennell et al, 2013), these legacies cannot fully account for the continuing low profile of PCSS as a research topic.Most international media have specialist science output, such as TV and radio programmes about science, science sections in newspapers and popular science as a pu lishi g ge e. Science journalism Cassid , A. ; Co u i ati g the "o ial " ie es Ch. , p186-197 in Bucchi, M. & Trench, B. (2014) (eds.