“…Help seeking appears in several bodies of literature, including information science, nursing, public health, and psychology ( Abrahamson et al, 2008;Galdas, et al, 2005;Nicholas et al, 2004;Snowden, 1998;Ybarra & Suman, 2006), and generally speaking, describes the phenomenon of an individual seeking medical / health information from the Internet or from a trusted source. Trusted sources can include both formal sources (medical professionals or counselors) or informal (peers or family), and the information being sought could be for the individual or for someone being cared for by that individual (known as Lay Information Mediary Behavior) (Abrahamson et al, 2008).…”