The number of consumers with green awareness have grown these days and as a result they have turned to purchase eco-friendly products. For this reason, this study aims to propose a method for eco-design based on the anticipatory failure determination method to develop eco-design products. By using eco-design concepts adopted from the World Business Council for Sustainable Development, the process will limit the failures and issues related to environmental impact in product design. The proposed method for eco-design product in this study follows the following procedure. First, we analyze product failure. Second, we propose the determination of the non-green phenomenon of the failure. Thirdly, we integrate the intensified non-green phenomenon to generate non-green hypotheses and fourthly, we eliminate each non-green phenomenon hypothesis by introducing the contradiction matrix of TRIZ for obtaining solutions. Finally, we assess alternative eco-design solutions by evaluation. To verify the practicality of the new procedure, a washing machine is used as an example for illustration.