l'Expansion Management Review
 2012
DOI: 10.3917/emr.144.0022
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Le BOP, nouvelle alchimie de l'innovation

Bénédicte Faivre-Tavignot1,
Laurence Lehmann-Ortega2,
Jean-Marc Schoettl3

Abstract: Résumé Partis chercher fortune dans les pays émergents, certains groupes multinationaux ont découvert de nouvelles façons d’innover, utiles pour leur marché domestique.

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