Le rôle du marketing dans le management de la qualité des Services : Cas d’une entreprise de distribution

Mezghenni, Ramla

doi:10.1051/larsg:2004031

La Revue des Sciences de Gestion, Direction et Gestion

2004

DOI: 10.1051/larsg:2004031

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Le rôle du marketing dans le management de la qualité des Services : Cas d’une entreprise de distribution

Ramla Mezghenni¹

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Le rôle du marketing dans le management de la qualité des Services : Cas d’une entreprise de distribution

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