Leader Effects and Gender Differences in Sequential Restaurant Ordering Environments

Abstract

We empirically examine the strategic importance of the choices of the first person ordering, that is, the leader, for the decisions made and money spent by other commensals at a restaurant table. Our aim is to study the similarity of orders—in terms of dishes, drinks, and prices—among the table leader and the other commensals. The empirical results reveal that table leaders, both male and female, exert a considerable influence on the choices made by other diners. We analyze the differences arising when males and females act as table leaders. (JEL Classifications: D12, D91)

Wine Consumption and Culture: A Cross‐Country Analysis

“…Wine has long been considered as a feminine beverage in the New World of Wine, in contrast with countries in the Old World, for which wine, as an alcoholic beverage, is a matter of men (Spawton 1990; Mitchell and Greatorex, 1998). If this dichotomy is mitigating nowadays, this is not yet the case for wine purchasing: buying wine in the on‐trade distribution channels is still considered a masculine task, while supermarket shopping, including wine, mainly involve women (Bruwer and McCutcheon 2017; Schamel and Santos‐Arteaga 2018; Lai 2019). When considering wine knowledge, it is more exhibited among men, even if women have as much knowledge on wine as their counterparts, but they lack in confidence (Wine Intelligence 2018; Thach, 2012).…”