“…In implementing a service innovation strategy, Islamic banking should consider a contingency approach, so that it is able to further improve the performance of the company (Hodge, et al, 2003;Muafi & Kusumawati, 2020), such as the manager's personality (Allport, 1937;Ashton, 1998;Kickul & Gundry 2002) and organizational structure of the company (Schuler & Jackson 1987;Streers, 1977;Robbins, 1991). Another important matter that becomes a fundamental problem is the need for companies to have high leadership agility from each leader (Lediju 2016;Joiner 2019;Joiner 2009a;2009b;Joiner, Josephs 2007), especially in Islamic banks (Muafi & Uyun 2018). They must be able to lead the company effectively in a time of rapid and complex environmental changes (Joiner, 2009a;2009b;2009c).…”