Leadership and communication strategies for managing organisational change: insights from eThekwini automobile dealerships

Abstract

Research studies have proven that leadership styles and communication are positively and significantly related to effective change management. This implies that the influence of leadership on effective communication is integral to the success of any organizational performance. These leadership styles include transformational and transactional leadership. The study was based on two different theories; the leadership theory and the communication theory. The study was descriptive in nature considering a sample size of 300 employees in the selected dealership organisations operating in the eThekwini, South-Africa. Data collection was achieved by handing out questionnaires to 300 employees, out of which 170 were returned completed. The study was analysed by means of correlational and regression analysis ascertained through the structural equation model (SEM). The study found that leadership styles and communication were positively and significantly related and are major determinant to the success of an effective organisational change management. The study further concluded that leadership styles and communication were positively and significantly related to effective change. Conclusively, it was indicated that the transformational leadership style stands out as the most effective leadership style for successful change management. It was also agreed that integrated communications which involves the application of more than one communication strategy to pass important information especially regarding change management was vital. The study recommended the adoption of transformational leadership style in the various departments of the organization. Also, it considers the application of integrated communication which includes verbal, non-verbal, written, assertive and electronic means of communication.