“…Deaux (1992) indicates that personal identity does not exist separately but on the basis of seeking the similarities with others. Moral leaders emphasize responsibility (Walker et al, 2007), exemplify for subordinates the distinction between rightness and wrongness of actions (Fairholm and Fairholm, 2009), and indicate ethical competence and moral courage (Haraway and Kunselman, 2006)—all of which are likely to influence subordinates through moral involvement (Etzoni, 1961), and thus evoke subordinates’ self-concept in the recognition that they share similar values with the leaders, or change subordinates’ self-concept so that their values become similar to that of the leaders (Pratt, 1998). Therefore, we argue that moral leadership is likely to enhance taking responsibility and thus promote the self-definition by subordinates as being responsible.…”