This paper reports on an exploratory study of the role of programme leaders (PLs) in a pre-1992 university, based on interviews with PLs (7) and a survey of taught Masters students (54) in a single school. The study elicits PLs' activities, most of which might be categorised as managerial and administrative, with leadership required intermittently; the preeminent role is in managing programme quality. The study finds that institutional guidelines overlook important aspects of PLs' work (such as organising enrichment activities and student advocacy) which affect the quality of provision; and findings challenge the notion that PLs are engaged in a 'disesteemed' service.