This research explored why strongly identifying followers endorse prototypical leaders by addressing the role of procedural fairness in this process. We introduced the distinction between procedural fairness rules relating to leader benevolence (i.e. whether the leader supports the group's interests) and follower control (i.e., whether followers can influence the leader's decisions). We predicted that strongly identifying group members endorse prototypical leaders because they perceive such leaders as acting in line with benevolence related fairness rules rather than because such leaders are perceived as giving followerscontrol. An organizational field study and a laboratory experiment revealed support for these ideas. Our results thus provide insights into why prototypical leaders are endorsed among strongly identifying followers. They also have implications for the procedural fairness literature in showing that frequently studied procedural fairness rules (e.g. voice) do not explain endorsement of leaders believed to support the group's interests.
Keywords:Leadership, prototypicality, identification, procedural fairness, justice, legitimacy.
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Prototypicality and Fairness 3 Procedural Fairness and Endorsement of Prototypical Leaders: Leader Benevolence orFollower Control?An important precondition for effective leadership is that followers support their leaders and voluntarily comply with their decisions (Yukl, 2006). Research consistently shows that followers are more willing to accept decisions and to support their leaders when they perceive that these leaders enact decision making procedures fairly (see Colquitt, Greenberg, & Zapata-Phelan, 2005, for an overview). Findings like these have increased recognition of the relevance of procedural fairness for leadership research (De Cremer & Tyler, in press).The present study explores the role of procedural fairness in the social identity analysis of leadership. This analysis notes that leaders who represent important and salient group characteristics -prototypical leaders-are endorsed more, particularly among followers displaying strong group identification (see , for overviews).We aim to clarify why prototypical leaders are endorsed by addressing the mediating role of procedural fairness in this process. We argue that strongly identifying followers perceive prototypical leaders as acting in line with a number of procedural fairness rules. More specifically, we distinguish procedural fairness rules (cf. Leventhal, 1980) referring to follower control (i.e., whether followers can influence their leader's decisions) from rules referring to leader benevolence (i.e., whether the leader takes care of the group's interests).We will argue that endorsement of prototypical leaders (as it occurs among high identifiers) is based on perceptions of leader benevolence, rather than on perceptions of follower control (see Figure 1, for a graphic depiction of our predictions). This distinction arguably has important consequences for our understanding of t...