Leadership in Energy Security: Behavioral Patterns and Long-Term Energy Intensity

Tvaronavičienė, Manuela; Mentel, Grzegorz; Chyrva, Halyna

doi:10.1007/978-3-319-74216-8_59

Cited by 2 publications

(2 citation statements)

References 54 publications

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“…According to the mainstream marketing authors, any target audience has to meet several criteria. These criteria vary from authors to authors and organizations have to choose the most important ones according to their marketing objectives and measurement benchmarks ( T Dietrich, Rundle-Thiele, & Kubacki, 2017;Sarstedt & Mooi, 2014;Tvaronavičienė, Mentel, & Chyrva, 2018). In spite of differing views on targeting, there is a common agreement in mainstream as well as in social marketing literature about three most important criteria (Bruwer, Roediger, & Herbst, 2017;Kotler & Lee, 2016): target audience has to be large enough to make marketing programme effective in scale, each segment of the target audience needs different benefits and target audience is accessible with marketing messages.…”

Section: Insights Into Regional Developmentmentioning

confidence: 99%

A step-by-step approach to social marketing in energy transition

Smaliukienė¹,

Monni²

2019

IRD

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By examining social marketing this articles has featured a step-by step approach for residential behavioural change towards sustainable energy transition. Specifically, this article considers the value-based approach instead of rational information campaigns for behavioural change of energy users. The proposed framework is based on environmental values and designed to transform the selected destructive behaviour into a sustainable one. The framework consist of five steps: (1) selecting the behaviour, (2) user orientation, (3) exchange, (4) marketing mix: elements of intervention, (5) measuring behaviour change. As behavioural change is the final goal of any energy efficiency campaign, it becomes also a starting point and an objective of the rest of the activities in the framework. Second, we suggest using the user orientation concept that divides the society into three groups based on their attitude towards environmental issues, i.e. environmentalist, the environmentally concerned and the disinterested. In the third step we apply the exchange theory; whereas in the step of 'marketing mix' a conceptual combination of six elements for energy transition is reasoned: proposition, cost, communication, communities and partnership. Finally, the fifth step stresses on the measurement of the behavioural change that enables energy transition. The proposed step-by step framework is based on theory and builded on current practice in a field that is analysed in the article.

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Section: Insights Into Regional Developmentmentioning

confidence: 99%

A step-by-step approach to social marketing in energy transition

Smaliukienė¹,

Monni²

2019

IRD

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“…The above concerns corporate culture that plays an important role in making efficient managerial decisions of both strategic and tactical nature. The issues related to approaches towards managerial decision making processes are under ongoing scientific discussion (Plenkina et al 2018;Labanauskis et al 2018;Tvaronavičienė 2018;Tvaronavičienė et al 2018;Colapinto et al 2020).…”

Section: Introductionmentioning

confidence: 99%

Methodological basis of economic decision-making

Vinogradova¹,

Popov²

2019

JESI

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The article aims to substantiate the methodological basis of economic decision-making as a science of choosing the most efficient ways of management carried out by corporate executives. Cooperation principles and methods in the system of collective entrepreneurship are closely connected to business success in corporate activities. The compliance with important corporate principles is conducive to the development of optimum managerial decisions. Managerial decisions provide a company's competitive advantages in the goods and services markets and normal operation of staff in these businesses. In the paper the author present original methodological approach towards decision making process.

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Leadership in Energy Security: Behavioral Patterns and Long-Term Energy Intensity

Cited by 2 publications

References 54 publications

A step-by-step approach to social marketing in energy transition

A step-by-step approach to social marketing in energy transition

Methodological basis of economic decision-making

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