Leadership Through Storytelling

Muir, C. J.

doi:10.1177/1080569907305077

Cited by 5 publications

(4 citation statements)

References 1 publication

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“…Business borrowings from literary roots are to be found, though sporadically. For example, Muir (2007) edited a series of pieces on storytelling while Short and Reeves (2009) adapted concepts of the graphic novel for business students. The delivery-specific precepts of poetry recitation have a correlative in the theatre-based consulting of Boston's Ariel Group (n.d.), which helps clients achieve "authentic communication" with "presence" and "presentation coaching.…”

Section: Rationale and Risksmentioning

confidence: 99%

Poetry Recitation for Business Students

Hoger

2012

Business Communication Quarterly

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Poetry recitation removes the distractions of creating and organizing original material so that business students can focus on presentation skills of delivery, confidence, and memory. Delivery includes articulation, emphasis, nonverbals, and presence. Confidence and memory development are complementary. Confidence comes from trusting the memory and memory adds confidence. Memory is treated as a larger skill for business, not as a crutch for presenting. Rationale, resources, implementation and evaluation for this assignment are all detailed.

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Section: Rationale and Risksmentioning

confidence: 99%

Poetry Recitation for Business Students

Hoger

2012

Business Communication Quarterly

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“…Several teachers and researchers have recommended storytelling as an effective strategy for communicating business concepts (Barry & Elmes, 1997; Forman, 2007; Muir, 2007; Short & Ketchen, 2005). Also, educators have talked about increasing use of graphic novels in teaching business concepts (Gerde & Foster, 2008; Short & Reeves, 2009).…”

Section: The Photo Novelmentioning

confidence: 99%

Using Participatory Photo Novels to Teach Marketing

Das

2011

Journal of Marketing Education

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Teaching the restless young generation business students of today is not easy. Furthermore, the traditional lecture method has failed miserably to engage the business students and deliver significant learning. The author presents a discussion on the photo novel as an attractive communication medium and the participatory photo novel as an innovative pedagogical tool, in place of the traditional lecture method. In fact, this method puts the onus of learning on the students and empowers them to co-create content and subsequently learn through classroom discussions. This is followed by a brief classroom guide on the process of creating a participatory photo novel. Student evaluation and feedback are discussed. Specifically, the content analysis reveals that students experienced the following learning outcomes: understanding and knowledge, critical thinking, transfer ability, creative thinking, communication skills, and leadership ability. This is followed by an agenda for empirical research. The limitations and implications of using this pedagogy are also discussed in detail. Overall, it is hoped that the use of participatory photo novel as a pedagogical tool can go a long way in augmenting learning resources, popularizing of this genre of literature, and providing the young generation business students with a unique learning experience.

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“…McLellan (2006), McCarthy (2008) and Love (2008) all support the concept that values and behavioural patterns are embedded in stories and that stories guide action. Muir (2007) adds that past stories from childhood can be so memorable that they shape present and future behaviour.…”

Section: Storytelling Organisationsmentioning

confidence: 99%

Storytelling in reputation management: the case of Nashua Mobile South Africa

Mittins

Abratt

Christie

2011

Management Decision

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Purpose -The purpose of this paper is to determine how and to what extent corporate reputational elements are reflected in organizational storytelling in a telecommunications company. In addition, it seeks to establish the importance of employees as part of reputation building. Design/methodology/approach -Taking a case approach, this paper examines storytelling in a branch of a well-known South African telecommunications service provider, Nashua Mobile. The staff went through in-depth interviews. Findings -Many different stories were told about Nashua and other organisations to illustrate an idea or concept. There was a mixture of negative and positive, funny and serious stories that, although contrary, are the sum of the personality, culture, image or heritage of Nashua. The emphasis of the values that the stories revealed determined the more important cultural beliefs. This does have an influence on the firm's identity, corporate brand and reputation. Practical implications -The more stories are shared, the more in-tune with employees' needs, ideas, behaviour and concerns management can be. Management can only benefit by a process where staff collaborate and share their views. It is an important tool that should be used for organizational communication. Originality/value -This is one of the first papers that links storytelling to corporate reputation. It recognises the key role employees play in building and influencing the reputation of an organisation.

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Leadership Through Storytelling

Cited by 5 publications

References 1 publication

Poetry Recitation for Business Students

Poetry Recitation for Business Students

Using Participatory Photo Novels to Teach Marketing

Storytelling in reputation management: the case of Nashua Mobile South Africa

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